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WE’VE ALWAYS BEEN OBSESSED WITH OUR CUSTOMERS & WE THINK
The Feeling Is Mutual
Our Story
Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.
Seasonal Adjustments to Your Hair Care Routine
Just as you change your wardrobe with the seasons, your hair cleansing products should adapt to the changing climate. The needs of your hair in the humid heights of summer are vastly different from the dry, static-filled days of winter.
Winter: The Hydration Focus
In the winter, indoor heating and cold outdoor air strip moisture from the hair. This often leads to static electricity and a “flyaway” effect. During these months, it is beneficial to switch to a more moisturizing, cream-based cleanser. You might also find that you can wash your hair less frequently, as the scalp tends to produce less sweat.
Summer: Clarification and UV Protection
Summer brings heat, humidity, and often chlorine or salt water. These elements can leave the hair feeling sticky and dull. A clarifying product becomes more important during this season to remove the buildup of sunscreen and salt. Additionally, looking for products that offer a level of UV protection can prevent the sun from “bleaching” and weakening the hair proteins.
Spring and Autumn: The Transition
These “shoulder” seasons are the perfect time to focus on scalp detoxification. As the body adjusts to new temperatures, the scalp may experience shedding or changes in oil production. Using a balancing cleanser that focuses on “resetting” the scalp’s microbiome can prepare the hair for the more extreme weather to come.